Potential Point - Strategic Alignment Scorecard

The Strategic Alignment Scorecard will help you identify strengths and weaknesses of your company's efforts to align employees around your brand strategy and positively recognize them when they deliver upon it. When completing the scorecard consider not just your opnions, but also how your employees would score each statement.

Completely Disagree		Neutral		Completely Agree
1	2	3	4	5

Our employees are continuously reminded of the strategy and know the behaviors they need to do to deliver consistent results.

We have a work environment where employees proactively recognize others showing appreciation for doing great work that drives business results and our strategy.

We have simple, specific, disciplined ways to track employee behaviors over time and correlate strategy execution to bottom line results.

Our company shares successes for all employees to see.

Our work culture, operations and customer service strategy are clearly aligned and we have measures and reports to prove it.

My organization recognizes excellence.

Score	Description
Under 12	Employees are not enrolled. Your employees are looking for jobs and don't understand your strategy. Your company may be in trouble and have significant morale and productivity challenges. You need to define a successful strategy and then recognize people for living it.
13 to 18	Employees are not aligned You are having some limited successes but still have missed potential. Turnover and strategy execution are most likely problems for your company. Increasing recognition of behaviors aligned with your strategy will help.
19 to 24	Employees understand your Strategy You are doing a good job at getting people on board and people are starting to understand your strategy and how it applies to their job. Focusing on recognizing employees for executing your strategy can drive even better results.
25 to 30	Employees buy-in and are committed to your strategy Great Job! You are effectively recognizing employees and engaging them to do your strategy.